Athletic Tapes Market Estimated to Expand at a Double-Digit CAGR through 2018 to 2028
The athletic tapes market continues to remain bullish, as growing awareness on injury management and prevention drives adoption, finds a new study by Fact.MR. Devoid of substantial empirical evidence concerning the use of athletic tapes with performance improvement, sales continue to be influenced by positive word-of-mouth and physician/chiropractor recommendations. The athletic tapes marketplace remains moderately fragmented, and multinational brands face pricing pressures from local manufacturers. Product penetration is sizeable among hockey and soccer players, but professional tennis players remain the top draw on account of better product visibility and familiarity of support staff with athletic tapes. Rolls Ubiquitous, but Pre-cuts Gaining Traction The report finds that end-users have a marked preference for rolls vis-à-vis precut tapes. Athletic tapes have been available in rolls of varying lengths and widths, and roll athletic tapes account for nearly 80% r...